Project Description

PVQ Portrait Value Questionnaire of Schwartz. The value theory of Schwartz integrates the conception of several previously developed theories. Different values express different goals or motivations. The theory of Schwartz defines ten values. The priority of different scales they relate with certain psychological features.

PVQ Scale Characteristics
Self-DirectionChoosing and creating independent thought and action
StimulationExcitement, novelty, and changes in life
HedonismPleasure or sensuous gratification for oneself
AchievementPersonal success through demonstrating competence according to social standards
PowerSocial status and prestige, control or dominance over people and resources
SecuritySafety, harmony, and stability of society, of relationships and of self
ConformityRestrain of actions, inclinations, and impulses likely to upset and harm others and violate social expectations or norms
TraditionRespect, commitment and acceptance of the customs and ideas that one’s culture or religion provides
BenevolencePreserving and enhancing the welfare of those with whom one is in frequent personal contact
UniversalismUnderstanding, appreciation, tolerance, and protection for the welfare of all people and for nature

The PVQ was compared with the results of handwriting analysis done by means of HSDetect. The study originally included 22 subjects (preliminary results), later their number was enlarged to 75 subjects. The handwriting samples are in Ukrainian, Russian and German languages.


The statistical agreement agreement between PVQ and HSDetect was demonstrated by eight scales (in preliminary study by five): Achievement. Power, Tradition, Benevolence, Universalism, Stimulation, Hedonism, and Security. None of scales shows statistical disagreement.
The results were presented on several international conferences (ECPA14, ECP 2019) and published as a chapter in book “Handwriting Research. Validation & Quality”.

Project Team

Prof. Ivan Danyliuk, D.Sc., Dean of Psychology, Taras Shevchenko National University, Kyiv, Ukraine
Ludmila Romaniuk, D.Sc., Taras Shevchenko National University, Kyiv, Ukraine
Dr. Yury Chernov, IHS Institute for Handwriting Sciences, Zurich, Switzerland